British Swimming is pleased to announce its voluntary licensing scheme for agents. This scheme has been implemented in response to the increase in agents working within the aquatic disciplines.

Although registration on the scheme is not a requirement of agents working with us, the scheme has been launched so as to promote professional standards, Best Practice and high standards of representation for British Swimming coaches and athletes. British Swimming would therefore very much encourage agents operating within the sport to consider registration. It would also encourage athletes and coaches seeking agency services to consider using a Licensed Agent.

Are You Interested in Becoming a Licensed Agent?

Under the Scheme, Licensed Agents sign-up to the Code of Practice for Licensed Agents.Licensed Agents also agree to abide by the Terms and Conditions of the Scheme.

Code of Practice

Terms and Conditions

What Are The Benefits?

In exchange for the commitment of the Licensed Agent, British Swimming offers the following benefits:

  • The right to an official designation of ‘British Swimming Licensed Agent’, which agents can use on headed notepaper, business cards and other promotional materials;
  • The opportunity to publicise contact details on the British Swimming website (please see below);
  • The opportunity for limited and appropriate dissemination of promotional materials to athletes (subject to compliance with the Data Protection Act); and
  • The opportunity to participate in workshops or other training opportunities as may be made available by British Swimming from time to time.

Additional benefits may also be available in due course.

To Apply

Application to the licensing scheme does not require any formal exams. However, it does involve a rigorous application process, which is made up of two parts: - in the first instance, the applicant submits a completed application to British Swimming along with a signed agreement to the requirements of the scheme. If successful at that stage, an enhanced DBS check is then required. Only if successful at both stages can a licence be issued.

Application packs are available to download below:

Alternatively, a hard-copy of the application pack can be obtained by emailing or telephoning 01509 640 270.

Applicants are advised to carefully read the Code of Practice and Terms and Conditions of the Scheme before completing the application form.

Looking For a Licensed Agent?

How to Find a Licensed Agent

All licensed agents are provided with a “letter of licensing” on official British Swimming Paper. This shows the dates of the accreditation (licences are issued for one year), as well as the date on which the certificate was printed.

Reporting a Concern About a British Swimming Licensed Agent

There are lots of ways to tackle poor practice or conduct from a person offering agency services. In many cases the best way is by having a clear and polite conversation with the person involved; in other instances, professional legal advice might be appropriate as there may be a breach of contract.

If you have concern over the conduct of a Licensed Agent, you may also wish to inform British Swimming who can look into the matter. Licensed Agents sign-up to a Code of Practice for Licensed Agents.

Code of Practice

British Swimming is not able to represent the athlete or coach; However, British Swimming can look to see if there has been any breach of the Code of Practice and in some circumstances, suspend or remove the Licence in accordance with the Terms and Conditions of the Scheme. Any complaint should be placed in writing and addressed to “Agents Licensing Scheme, c/o Department of Legal Affairs, British Swimming, SportPark, 3 Oakfield Drive, Loughborough, Leicestershire, LE11 3QF” or email:

Alternatively, if you believe the agent has breached your contract, you may wish to seek legal advice. 


For any enquiries about the licensing scheme, please contact British Swimming at