British Swimming is proud to be supported by UP&GO, who are the Official Breakfast Partner of the national governing body for aquatics

(See Hannah Miley in action at the LEN European Short Course Swimming Championships this December in Glasgow - click here for ticket information  

In July 2019 British Swimming welcomed UP&GO as it's first ever Official Breakfast Partner.

UP&GO is a core brand of Life Health Foods which launched in the UK in 2015. Providing a convenient and nutritious breakfast solution for busy people on-the-go, UP&GO responds to a growing consumer demand for healthier, on-the-go solutions. UP&GO is a delicious milk & oat-based drink that is high in protein, calcium and fibre and fortified with vitamins and minerals. UP&GO is the fastest growing major breakfast drinks brand in the UK* and is widely available in the cereal aisle of all major Grocers.

Another important element of the partnership will involve working closely with Becky Adlington’s SwimStars; a national learn to swim programme designed for all children aged 3-11. The programme teaches children to become competent, confident swimmers who could then make the transition to a swimming club or simply enjoy being active in the water. At present 12,000 children are involved in the programme each week and the plan is to expand this figure over the next three years with the support of UP&GO.

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*Source: IRI data 52 weeks ending to 16.06.19 (Major breakfast drinks brands account for 93% category value sales)