British Swimming is proud to be supported by UP&GO, who are the Official Breakfast Partner of the national governing body for aquatics

In July 2019 British Swimming welcomed UP&GO as it's first ever Official Breakfast Partner. Providing a convenient and nutritious breakfast solution for busy people on-the-go, UP&GO responds to a growing consumer demand for healthier, on-the-go solutions. 

UP&GO is a range of delicious milk & oat-based breakfast drinks that are high in protein, calcium and fibre and fortified with vitamins and minerals. UP&GO is the fastest growing breakfast drink in the UK* and is widely available in the cereal aisle of all major supermarkets.

UP&GO’s first ever TV campaign launched on screens across the UK recently and we are so thrilled to have had the opportunity to be part of it. Check out Jack Laugher, Alice Tai and Freya Anderson in the video below:

#StartRight with UP&GO!

To celebrate the school year starting again, UP&GO are offering you the chance to swim for less, with a 2 for 1 Swim or Month’s Free Swimming Lessons with the purchase of participating UP&GO packs. Created in partnership with the UK’s largest public swimming pool operator, Better. Simply purchase a promotional pack of UP&GO in participating Tesco, Sainsbury’s and Morrison’s (you'll find it in the cereal aisle!) and log onto Better’s website to book your swim at participating swimming pools.

2 for 1 Swim:

To claim, purchase a promotional 400ml bottle of UP&GO Energize Honeycomb or 330ml carton of UP&GO Banana & Honey or Chocolate breakfast drink. Visit between 00:00 on 23rd August 2021 and 23:59 on 28th November 2021 and enter your full name and email address to create an activity booking account. Select the location, date and time you would like to attend and book your swim session. (Full T&C's here)

UP&GO 2for1 swim

Month’s Free Swimming Lessons:

To claim, purchase a promotional multipack of UP&GO breakfast drinks (3 x 250ml). Visit between 00:00 on 23rd August 2021 and 23:59 on 28th November 2021 and enter your full name and email address to sign up to Better Swim School and to receive your joining code. Follow the instructions on screen using your joining code to join up and to book your child into a swimming class. You must sign up for a minimum period of two months in order to claim your second month for free. (Full T&C's here)

Up and Go swim lessons

Visit to find out more

*Source: IRI | Breakfast Drinks | Supermarkets GB&NI | Last 52 weeks to 1/11/20