British Swimming is proud to be supported by UP&GO, who are the Official Breakfast Partner of the national governing body for aquatics

In July 2019 British Swimming welcomed UP&GO as it's first ever Official Breakfast Partner. Providing a convenient and nutritious breakfast solution for busy people on-the-go, UP&GO responds to a growing consumer demand for healthier, on-the-go solutions. 

UP&GO is a range of delicious milk & oat-based breakfast drinks that are high in protein, calcium and fibre and fortified with vitamins and minerals. UP&GO is the fastest growing breakfast drink in the UK* and is widely available in the cereal aisle of all major supermarkets.

UP&GO’s first ever TV campaign launched on screens across the UK recently and we are so thrilled to have had the opportunity to be part of it. Check out Jack Laugher, Alice Tai and Freya Anderson in the video below:

#StartRight with a 2 for 1 Swim!

In celebration of pools reopening, UP&GO are also offering the nation a 2 for 1 Swim so that everyone can make the most of being back out and about and staying active. Created in partnership with the UK’s largest public swimming pool operator, Better, simply purchase a promotional carton of UP&GO from the cereal aisle at your local Tesco, Sainsbury’s and Morrisons, log onto Better’s website to book your swim at participating swimming pools!  Visit to find out more.

UP&GO 2for1 swim

Visit to find out more

*Source: IRI | Breakfast Drinks | Supermarkets GB&NI | Last 52 weeks to 1/11/20