Aquatics stars feature in UP&GO TV ad

9 Apr 2021

Alice Tai, Freya Anderson and Jack Laugher made TV debuts of a very different fashion on Friday night, starring in UP&GO’s brand new television campaign.

Airing for the first time during Gogglebox at 9pm on Friday 9th April , the new UP&GO campaign showcases the importance of breakfast and starting your day right. UP&GO supports British Swimming and its athletes to achieve gold medal success in swimming, para-swimming, diving, artistic swimming and water polo, and has been a key partner since 2019.

With Alice and Freya going about their business in the iconic London Aquatics Centre pool and the ad ending with Olympic champion Jack performing a trademark dive from the 3m springboard, the campaign is all about starting the day right to make the most out of your morning. The rearranged Tokyo Olympic and Paralympic Games are now just months away, with Tai and Laugher looking to add yet more silverware to their burgeoning collections, whilst rising star Anderson will be hoping to make her Olympic debut. Before then, though, there is a lot of hard work to be done – and morning training and a good breakfast routine are paramount to their success.

UP&GO is the Official Breakfast Partner of British Swimming and the UK's fastest growing breakfast drink. Made with real breakfast ingredients - oats and milk - UP&GO is a nutritiously complete breakfast that is high in fibre, protein, calcium and packed with 10 essential vitamins and minerals.

What’s more, this spring UP&GO is celebrating the reopening of indoor sports and leisure centres by offering the nation a ‘2 for 1 Swim’, from the beginning of April to the end of June 2021, so that everyone can make the most of being back out and about and staying active.

Created in partnership with the UK’s largest public swimming pool operator, Better, people can simply purchase a promotional pack of UP&GO from the cereal aisle in Tesco, Sainsbury’s and Morrisons and log onto Better’s website to book your swim in your local participating Better leisure centre.

#StartRight with UP&GO

Visit for more information and follow @upandgoeu

UP&GO advert product

[1] IRI | Breakfast Drinks | Supermarkets GB&NI | Last 52 weeks to 01/11/2020