Lagardère Sports today announced it has signed an exclusive UK media rights deal with diver and Olympic medallist Tom Daley.
By using an innovative form of live broadcasting as well as utilising Tom’s extensive social media following, the partnership will see Lagardère Sports provide a live stream of the FINA World Series 2017 events to Tom’s YouTube channel – bringing all the exciting action straight to fans and new audiences alike.
Working closely with FINA and Tom Daley, Lagardère Sports will also use their expertise to further support the creation of a full broadcast package including highlights and clips.
Starting today in Beijing, the FINA World Series 2017 also includes events in Guangzhou, Kazan and Windsor.
Nikolaus von Doetinchem, Vice President, Media – Europe, Lagardère Sports said: “With more and more audiences consuming sports via different channels – particularly digitally and through social media, it’s great to work with Tom Daley on what will be a unique way to broadcast this tournament. Live streaming on social media is becoming increasingly popular and by using our expertise, we can transfer our skills and knowledge to modern forms of broadcasting. We look forward to reaching not only Tom’s vast fan base but also new audiences, whilst showcasing this terrific FINA tournament.”
Tom Daley said: “I am delighted to find a way to bring the FINA Diving World Series to the UK through my YouTube channel. All of us in the GB Diving Team are so excited to begin the competition and start our journey to the next Olympics. I hope this partnership gives everyone a chance to watch the sport I love!”
Tom announced the news and provided an introduction to the tournament on his channel here.