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The British Swimming Identity Guidelines & Logo

British Swimming has created a cohesive and consistent brand identity and house style so it has produced a document to guide this work.

The British Swimming Identity Guidelines is a useful document for our partners as it gives a comprehensive overview of the British Swimming brand strategy.

It provides a comprehensive overview of British Swimming’s corporate identity and describes how the logo can and cannot be used.

Use of the British Swimming logo

To ensure consistency and adherence to the identity guidelines, internal departments and external stakeholders requiring and organising material carrying the British Swimming logo, are asked to direct all requirements through the Marketing Team.